Absolute Asia/About Us
Private, tailor-made journeys across Asia, planned by passionate specialists who have spent their working lives in the destinations they share with you.
Our Heritage & Story
Our founder, Ken Fish, established Absolute Asia in 1989. We were the first U.S.-based company to bring Americans to Vietnam, Cambodia, Laos, and Thailand, and over the years we've expanded into Singapore, Bali, China, Japan, South Korea, Taiwan, and beyond. This pioneering spirit has stayed with us as we've ventured into unexplored corners of the globe and redefined luxury travel by making every journey completely personal. Ken has dedicated his life to crafting unique experiences for travelers who want to discover the staggering, diverse beauty of the world and he's built a team that shares his passion for discovery and the joy of travel. You simply won't find another company that knows the region as intimately, is as excited by it, or will help you uncover more inspiring experiences.
Under Ken's leadership, Absolute Asia grew into a multi-award-winning company that has pioneered luxury travel with a purpose. After the challenges of the COVID era, Ken stepped back from day-to-day operations, and the business was acquired by My Way Travel – a team equally committed to personalized service and authentic cultural experiences. My Way Travel now manages the Absolute Asia brand and domain, infusing our original vision with fresh energy and innovative local expertise. The same spirit of exploration and dedication to exceptional, tailor-made journeys lives on only now with the added strength and regional insight of My Way Travel behind it.
"We believe that true luxury in travel is not merely about comfort — it is about the transformative power of authentic discovery and genuine human connections."
Our Curators & Guides
Meet the passionate travelers and seasoned regional managers dedicated to crafting your tailor-made journey across Asia.
“There's something magical about taking a client's many ideas and transforming them into a real, unforgettable experience. Seeing their delight and eagerness for more when they return fills me with an exhilarating joy that truly energizes me.”
“We go beyond the usual highlights to bring you the true essence of each destination, curating experiences that offer deeper, more meaningful insights.”
“Responsible travel is at the heart of what we do. By working closely with local communities and experts, we not only enrich your journey but also help safeguard the people and places you visit – fulfilling our promise to be true stewards of the destinations we explore.”
Our Commitments
Founded in 1989 as the first U.S. luxury operator in Vietnam, Cambodia, Laos, and Thailand. Decades of unrivaled local relationships ensure unprecedented access.
Every itinerary is built from a blank slate by regional specialists who match your passions with authentic cultural immersion and hand-picked boutique sanctuaries.
With local offices across Southeast Asia, China, Japan, and the Himalayas, our concierges and private guides look after you every step of your journey.
We partner directly with local artisans, conservation sanctuaries, and family-owned lodges to ensure your journeys enrich and sustain the places you explore.
Sample Private Journeys
What Travelers Say
Rated 5.0 out of 5 from 902 reviews on Tripadvisor, plus 4.9 from 433 reviews on our Thailand listing (counted November 2026)
Read our Tripadvisor reviews★★★★★
“20 days across Vietnam and Cambodia. Asked for a last-minute change while already in Hanoi, and the team extended his stays in Hoi An and Siem Reap and added guide days. Singled out the stay at Song Saa Private Island and the local guides in each city. (Summary of a Tripadvisor r…”
Samuel, Orem, Utah18 June 2026★★★★★
“12 days in Thailand: Bangkok (3 nights), Chiang Mai (2), Krabi and Phuket (6). Her consultant handled everything over WhatsApp and fixed small issues quickly. She has since booked Japan and Singapore for January 2027. (Summary of a Tripadvisor review.)”
Grace Morris4 May 2026★★★★★
“Malaysia, Cambodia and Laos for a group of six. Planning continued smoothly when the original consultant went on leave, and the guides in all five cities stood out. (Summary of a Tripadvisor review.)”
Alia R.9 June 2026★★★★★
“12 days in Cambodia. The Siem Reap guide changed the plan each day for heat and weather, started Angkor Wat early to avoid crowds, and never steered the group to shopping stops. (Summary of a Tripadvisor review.)”
Imsa G.31 July 2026★★★★★
“14-day customised Thailand and Vietnam trip: Hanoi, Halong Bay, Ninh Binh, Hoi An, Saigon, the Mekong Delta and Bangkok. Hotels were clean and comfortable and the trip ran smoothly. (Summary of a Tripadvisor review.)”
Braylee F., Vancouver15 June 2026★★★★★
“Custom itinerary for Thailand and Bali built around a 3-night cruise on the small luxury boat Mami Wata, which became the highlight of the trip. (Summary of a Tripadvisor review.)”
Escola, Houston2026