Absolute Asia/About Us
Private, tailor-made journeys across Asia, planned by passionate specialists who have spent their working lives in the destinations they share with you.
Our Heritage & Story
Our founder, Ken Fish, established Absolute Asia in 1989. We were the first U.S.-based company to bring Americans to Vietnam, Cambodia, Laos, and Thailand, and over the years we've expanded into Singapore, Bali, China, Japan, South Korea, Taiwan, and beyond. This pioneering spirit has stayed with us as we've ventured into unexplored corners of the globe and redefined luxury travel by making every journey completely personal. Ken has dedicated his life to crafting unique experiences for travelers who want to discover the staggering, diverse beauty of the world and he's built a team that shares his passion for discovery and the joy of travel. You simply won't find another company that knows the region as intimately, is as excited by it, or will help you uncover more inspiring experiences.
Under Ken's leadership, Absolute Asia grew into a multi-award-winning company that has pioneered luxury travel with a purpose. After the challenges of the COVID era, Ken stepped back from day-to-day operations, and the business was acquired by My Way Travel – a team equally committed to personalized service and authentic cultural experiences. My Way Travel now manages the Absolute Asia brand and domain, infusing our original vision with fresh energy and innovative local expertise. The same spirit of exploration and dedication to exceptional, tailor-made journeys lives on only now with the added strength and regional insight of My Way Travel behind it.
"We believe that true luxury in travel is not merely about comfort — it is about the transformative power of authentic discovery and genuine human connections."
Our Curators & Guides
Meet the passionate travelers and seasoned regional managers dedicated to crafting your tailor-made journey across Asia.
“There's something magical about taking a client's many ideas and transforming them into a real, unforgettable experience. Seeing their delight and eagerness for more when they return fills me with an exhilarating joy that truly energizes me.”
“We go beyond the usual highlights to bring you the true essence of each destination, curating experiences that offer deeper, more meaningful insights.”
“Responsible travel is at the heart of what we do. By working closely with local communities and experts, we not only enrich your journey but also help safeguard the people and places you visit – fulfilling our promise to be true stewards of the destinations we explore.”
Our Commitments
Founded in 1989 as the first U.S. luxury operator in Vietnam, Cambodia, Laos, and Thailand. Decades of unrivaled local relationships ensure unprecedented access.
Every itinerary is built from a blank slate by regional specialists who match your passions with authentic cultural immersion and hand-picked boutique sanctuaries.
With local offices across Southeast Asia, China, Japan, and the Himalayas, our concierges and private guides look after you every step of your journey.
We partner directly with local artisans, conservation sanctuaries, and family-owned lodges to ensure your journeys enrich and sustain the places you explore.
Sample Private Journeys
What Travelers Say
Rated 4.8 out of 5 based on 890 reviews
on Tripadvisor★★★★★
“We had a wonderful 12-day trip across Thailand, beautifully arranged by Mr. Stephen from Absolute Asia. Every detail was taken care of, from comfortable stays to fully organized vegetarian meals throughout the journey. Our itinerary covered Bangkok, Ayutthaya, Chiang Mai and Chia…”
Peter20 March 2025★★★★★
“Our recent trip to China and Mongolia was a great success. Overall we found Absolute Asia Tours services to be excellent throughout the two weeks we were in Asia. For us, Mongolia was definitely the highlight. We thoroughly enjoyed or local guides and drives and they were unfaili…”
Gari22 May 2024★★★★★
“We've had two "A+" experience with Absolute Asia Tours. It is a pleasure to work with an organization where I feel confident that what you say will happen, happens. This was true with our complicated China itinerary six years ago, and was true with our recent itinerary in Vietnam…”
Cherry16 May 2024★★★★★
“Absolute Asia tours gave us a wonderful tour of Southeast Asia. For our Siem Reap/Angkor Wat journey, our party of two had a private driver and guide named Jak, who was a cheerful and knowledgeable companion, explaining the history, culture, architecture and religious significanc…”
James17 January 2024★★★★★
“We had an awesome time on cycling tour with AAT! It was incredible, filled with good vibes, laughs & a fantastic way to explore Vietnam & Cambodia. Tony our guide made it special by introducing us to locals and showing us the real charm of these countries. The whole tour was well…”
Hope2 January 2024★★★★★
“My group of six completed a 30 day cycling tour in Asia with AAT. We traveled form Bangkok, Chiang Mai, Phuket & Saigon to Siem Reap. Every day we pedaled through stunning countryside views, passing villages, fields & limestone karsts. Our guide Tony was fantastic-interesting, fr…”
Nas1 January 2024